Hi. I am a
01.
As a data and research professional, I’ve spent years uncovering the “why” behind the data, helping companies make sense of their data—whether it’s optimizing productivity, launching products, or refining business strategies.
With 8+ years of experience as a data analyst in a Fortune 500 company and a product researcher in tech, I bring expertise in business analytics, quantitative research, and data storytelling. Skilled in SQL, Excel, Tableau, and Power BI, I transform raw data into actionable intelligence across tech, finance, and B2B/B2C sectors.
02.
Data isn’t just numbers—it’s a story waiting to be told.
Explore my projects to see how I deliver results with data and research.
Optimizing Hiring Strategies with Data
Led HR analytics, using SQL and Tableau to identify hiring bottlenecks, improving diversity hiring by 30%.
Product Feature Optimization
Conducted UX research, using survey analytics and behavioral data to refine feature prioritization, increasing adoption by 20%
03.
What I am awesome at
I bring a combination of technical expertise, data strategy, and business acumen, with a deep understanding of human behavior and market dynamics.
My background enables me to bridge the gap between data analytics, product development, and user experience, ensuring that decisions align with business goals and drive impact.
📊 Data Analytics & Technical Expertise
SQL, Python, Power BI, Tableau – Data analysis, visualization, and automation.
Machine learning & predictive analytics for data-driven decision-making.
📈 Data Literacy & Strategy
5+ years in HR data strategy at a Fortune 500 company, improving workforce analytics.
Designed KPIs at the United Nations to enhance global HR tech adoption.
🧠 Behavioral Science, UX & Market Research
2+ years in fintech, analyzing user behavior & market trends.
Secured $3M in funding through market research for global expansion.
🚀 Business Intelligence & Product Strategy
Bridging data & human behavior to optimize products & business decisions. Partnered with product & data teams to drive data-informed strategy.
🤝 Strategic Consulting & Cross-Functional Collaboration
Led cross-functional projects across corporate, tech & international organizations.
Secured leadership buy-in for a B2B2C product global rollout.
04.
My Experience
2016–2021 | HR Data Analyst at Canon
Implemented data analytics frameworks for the HR department
Optimized hiring processes, boosting efficiency and retention
Developed dashboards and reports for leadership teams
2022–2023 | User Product Research at SumUp
Conducted qualitative/quantitative studies to enhance product features
Collaborated with data scientists and product managers on market research
Utilized surveys and NPS metrics for continuous product improvement
2024–2025 | Career Break & Skills Growth
Upskilled in Python, SQL, and ML through courses and hands-on projects
toolbox
- 📊 Tools & Technologies
- SQL
- Python (Pandas, NumPy, Matplotlib, Seaborn),
- Excel
- Power BI
- Tableau
- Looker
- SPSS
- Google Analytics
- Salesforce
- Qualtrics
- 📈 Data & Analytics
- Statistical Analysis
- Business Intelligence
- Product Analytics
- Data Visualization
- Market Research
- Survey Design
- CX Insights
- Data Wrangling
- Exploratory Data Analysis (EDA)
- Performance Metrics
- Data Governance
- 📌 Strategy & Decision-Making
- KPI Development
- Competitive Analysis
- Segmentation
- Pricing Studies
- Feature Optimization
- Hypothesis Testing
- Journey Mapping
- Experiment Design
- Product-Market Fit
- Business Process Optimization
- 🤝 Collaboration & Communication
- Client Consulting
- Stakeholder Alignment
- Data Quality Assurance
- BI Tools & Reporting
- Data Storytelling
- Agile & Scrum
- Product Discovery
Let’s Connect
I am actively looking for opportunities in data science and analytics. Feel free to reach out!