UXR Page

Product Analytics and UX Research Projects

Global Product Expansion

Mobile Payment and CRM App

Led market research and proof-of-concept studies that enabled the successful launch of a B2B2C product, securing commitment from company leadership for international market expansion strategy.

A bustling aerial view of a vibrant night market in Taiwan, showcasing diverse shopping stalls.

Market Research

Quantitative Survey

Helped product and marketing teams evaluate a market expansion strategy’s risk, opportunity, and feasibility.

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Overhead view of DIY electronics project with components and tools on grid mat.

Proof-of-Concept

Diary Survey, User Interview, Ethnography

Helped the product and engineering teams with concept testing, identified potential issues, and refined the go-to-market strategy.

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Product Migration Research​

In-store Payment and CRM tablet

Prioritized features, informed UX design and validated product launch for seamless migration of 10,000 users, leading to cost savings in user retention and boosting upsells.

lego, lego blocks, lego collection, to play, search game, question mark, building blocks, mini world, toy, artful, lego, lego, lego, lego, lego, question mark, question mark

Prioritization User Interview

User Interview

Helped the product team identify user preferences and prioritize features for product migration.

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Team engaging in creative design process with LED light panels and color swatches.

Prototype Usability Testing

Moderated Usability Testing

Helped the product designer identify usability issues, test prototypes, and explore alternative design solutions.

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Close-up of a hand holding a toy space shuttle against a blue glittery background, symbolizing space exploration.

MVP/Alpha Launch Research

Diary Survey, User Interview

Helped the product and engineering teams identify early bugs and potential issues and validate the MVP before launch.

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